SaaS Platform
The DBT AI
A marketing site and onboarding flow for an AI analytics product, rebuilt around a single clear signup path.
Client
The DBT AI
Year
2025
Duration
7 weeks
Services
UX/UI Design, Web Development
The challenge
The product had strong retention but a homepage that explained the technology rather than the outcome. Visitors arrived from technical communities, read three paragraphs about the pipeline, and left without reaching a signup.
What we did
Rewrote the hierarchy
Led with the job the product does, moved the architecture detail to a dedicated page for the technical audience that wanted it.
One signup path
Collapsed four competing calls to action into a single primary action repeated at natural decision points.
Documented components
Built a component library so the team could add product pages without redesigning each one.
The outcome
The new site launched with a shorter path from landing to signup and a content model the team can extend without design support.
61%
More signups started
0.9s
Largest Contentful Paint
7 wks
Design to launch
They rebuilt the site in under two months and it converts better than the paid landing pages we were running alongside it.
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More work
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